Press release, 6 November 2020
City of Jyväskylä, Visit Jyväskylä
Visit Jyväskylä’s #supportlocals campaign was awarded in World RT Awards in London
Visit Jyväskylä, a regional DMO in Lakeland Finland, Jyväskylä Region, was recognized in this year’s World RT Awards in WTM London on 4th November 2020.
The awarded #supportlocals campaign was realized in spring 2020 during the first phase of the covid-19 pandemic. The target audience of the campaign was the locals. The campaign included at the first stage gathering information on the local companies that managed to keep their businesses open despite the pandemic. At the second phase Visit Jyväskylä strongly encouraged the locals to use these services.
The whole team at Visit Jyväskylä reacted fast as the abnormal situation needed temporary change in the operation strategy, new ideas and strong digital knowledge.
Visit Jyväskylä was awarded in World RT Awards’ Domestic Tourism category as Commended destination.
The judges consisted of a group of responsible tourism experts who have had experience over many years of hedging the World RT Awards.
Read more about the World RT Awards: https://responsibletourism.wtm.com/Awards2020/
More information on Visit Jyväskylä’s #supportlocals -campaign:
Tourism Director, Ms Susanne Rasmus
susanne.rasmus (at) jyvaskyla.fi
tel. + 358 400 885 786
More information on World RT Awards:
Tourism Coordinator, Ms Johanna Maasola
johanna.maasola (at) jyvaskyla.fi
tel. + 358 50 448 2954Press release: Visit Jyväskylä’s #supportlocals campaign was awarded in World RT Awards in London