{"id":2191,"date":"2020-12-15T14:59:58","date_gmt":"2020-12-15T12:59:58","guid":{"rendered":"https:\/\/visitjyvaskyla.fi\/professionals\/?page_id=2191"},"modified":"2025-12-23T11:02:08","modified_gmt":"2025-12-23T09:02:08","slug":"keski-suomen-matkailustrategia","status":"publish","type":"page","link":"https:\/\/visitjyvaskyla.fi\/professionals\/matkailutoimijalle\/keski-suomen-matkailustrategia\/","title":{"rendered":"Keski-Suomen matkailustrategia 2026-2030"},"content":{"rendered":"\n\n<!-- Hero swiper -->\n<section id=\"column-block_bf2b77849d2b6696505e257d8a5cf01b\" class=\"relative block-heromain  pb-4 md:pb-6 lg:pb-8\">\n      \n                              <div class=\"w-full md:h-full group\">\n                  <figure class=\"m-imageratio m-ratio-6-4 imageratio ratio-21-9  h-auto w-full bg-no-repeat bg-center bg-cover m-0\" style=\"background-image: url(https:\/\/visitjyvaskyla.fi\/professionals\/wp-content\/uploads\/sites\/2\/2025\/11\/ViaLaLuna_CatKoppel_karkausmaen_kammari_kinnula.jpg)\">\n                                                <figcaption class=\"absolute top-0 left-0 right-0 hidden w-full px-4 py-2 mt-auto text-sm text-left text-gray-900 bg-white bg-opacity-75 group-hover:block md:text-base md:py-4\">\n                              <span>Kuva: @vialaluna_ &#038; @catkoppel<\/span>                          <\/figcaption>\n                                        <\/figure>\n              <\/div>\n                                \n    \n  <div class=\"px-4 mt-4 sm:px-4 md:px-8 lg:px-12 xl:px-32 sm:mt-0\">\n      <div class=\"bg-cyan-100 text-black rounded relative z-10 w-full mx-auto sm:-mt-8 md:-mt-16 xl:-mt-24\">\n          <div class=\"relative grid gap-4 px-4 py-8 md:p-0 md:grid-cols-12 md:gap-8\">\n                            <div class=\"relative flex flex-col md:p-16 lg:p-20 xl:p-24 pr-0 md:pr-0 lg:pr-0 xl:pr-0 md:col-span-6 \">\n\n                  <h1 class=\"mr-20 md:mr-0 order-2 md:order-1 text-h4 md:text-h3 xl:text-h2 text-cyan-500\">Keski-Suomen matkailustrategia 2026-2030<\/h1>                                                      \n              <\/div>\n              <div class=\"md:col-span-6 content-text text md:py-16 lg:py-20 xl:py-24 md:pl-0 md:pr-16 lg:pr-20 xl:pr-24 md:border-cyan-500\">\n                  <p>Keski-Suomen matkailustrategia vuosille 2026-2030 on syntynyt yhteisty\u00f6ss\u00e4 alueen keskeisten matkailutoimijoiden kanssa. <strong>Matkailustrategian p\u00e4\u00e4tavoitteena on lis\u00e4t\u00e4 matkailusta syntyv\u00e4\u00e4 tuloa alueelle, mik\u00e4 lis\u00e4\u00e4 alueen elinvoimaisuutta ja luo hyvinvointia. Kasvua haetaan erityisesti kansainv\u00e4lisest\u00e4 matkailusta.<\/strong><\/p>\n<p>Voit tutustua Keski-Suomen matkailustrategiaan 2026\u20132030 oheista linkist\u00e4:<\/p>\n\n                                                              <nav class=\"flex flex-col flex-wrap w-full mt-6 md:flex-row\">\n                                                                                                                        <a class=\"btn border-cyan-500 bg-cyan-500 text-white hover:border-cyan-700 hover:bg-cyan-700 focus:bg-cyan-900\" href=\"https:\/\/visitjyvaskyla.fi\/professionals\/wp-content\/uploads\/sites\/2\/2025\/11\/matkailustrategia-verkkoversio-acc-mediumsize.pdf\" target=\"_blank\">Keski-Suomen matkailustrategia 2026-2030<\/a>\n                                                                              <\/nav>\n                                <\/div>\n          <\/div>\n      <\/div>\n<\/section>\n\n  <!-- Swiper JS -->\n  <link rel=\"stylesheet\" href=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11.1.1\/swiper-bundle.min.css\" \/>\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11.1.1\/swiper-bundle.min.js\"><\/script>\n\n    <!-- Initialize Swiper -->\n    <script>\n        var swiper = new Swiper('.swiper-container-hero', {\n            loop: true,\n            autoHeight: true, \/\/enable auto height\n                        autoplay: {\n                delay: 5000,\n                disableOnInteraction: true\n            },\n                        pagination: {\n                el: '.swiper-pagination-hero',\n            },\n            navigation: {\n                nextEl: '.swipe-next-hero',\n                prevEl: '.swipe-prev-hero',\n            },\n            on: {\n\n                slideChange: function (el) {\n                    jQuery('.swiper-slide').each(function () {\n                        var youtubePlayer = jQuery(this).find('iframe').get(0);\n                        if (youtubePlayer) {\n                            youtubePlayer.contentWindow.postMessage('{\"event\":\"command\",\"func\":\"pauseVideo\",\"args\":\"\"}', '*');\n                        }\n                    });\n                },\n            },\n        });\n\n    <\/script>\n\n    <!-- Hero main -->\n\n\n\n\n<section id=\"block_45ca32f42380c433a035533fa8b05bd1\" class=\"relative block-imagetext  bg-white \">\n  <div class=\"flex flex-col md:flex-row px-4 sm:px-4 md:px-8 lg:px-12 xl:px-32 pt-4 md:pt-6 lg:pt-8 pb-4 md:pb-6 lg:pb-8\">\n    <div class=\"w-full md:w-1\/2 relative z-10  md:block\">\n        \n          <div class=\"w-full md:h-full\">\n                        <figure class=\"flex flex-col m-imageratio m-ratio-6-4 h-full h-auto w-full  rounded bg-center bg-no-repeat bg-cover m-0\"  style=\"background-image: url(https:\/\/visitjyvaskyla.fi\/professionals\/wp-content\/uploads\/sites\/2\/2025\/12\/Lutakon_satama_Julia_Kivela-1280x720.jpg)\" >\n                              <img decoding=\"async\" alt=\"Kaksi henkil\u00f6\u00e4 Jyv\u00e4skyl\u00e4n Lutakon satamassa, taustalla n\u00e4kyy P\u00e4ij\u00e4nne-niminen laiva.\" src=\"https:\/\/visitjyvaskyla.fi\/professionals\/wp-content\/uploads\/sites\/2\/2025\/12\/Lutakon_satama_Julia_Kivela-1280x720.jpg\" class=\" invisible\">\n                          <\/figure>\n                      <\/div>\n                    <\/div>\n        \n        <div class=\"flex flex-col self-center w-full md:w-1\/2 relative z-10 pt-6 md:pt-0  md:pl-8 lg:pl-16 xl:pl-20  text-black\">\n          <div class=\"content-text text mb-auto\">\n                          <small class=\"block w-full py-2 text-left text-gray-700 md:text-md md:py-4 md:px-0\">\n                <span>Kuva: Julia Kivel\u00e4<\/span>              <\/small>\n                        <h2 class=\"text-h5 md:text-h4 xl:text-h3 text-cyan-500\">Visiomme 2030<\/h2>            <p><strong>VUONNA<\/strong> <strong>2030<\/strong> Keski-Suomi on kansainv\u00e4lisesti kiinnostava ja menestyv\u00e4 matkailualue, joka on tunnettu esimerkillisen vastuullisesta toiminnastaan.<\/p>\n<p><strong>EROTTUVUUTTA<\/strong> luovat maailmanluokan sauna- ja luontoel\u00e4mykset, rikas kulttuuri ja mielenkiintoiset tapahtumat.<\/p>\n<p><strong>PAIKALLISUUDESTA<\/strong> kumpuavat aidot kokemukset nelj\u00e4n vuodenajan rytmiss\u00e4 ovat nostaneet alueen maailmanluokan j\u00e4rvimatkailun k\u00e4rkikohteeksi P\u00e4ij\u00e4nne veturinaan.<\/p>\n<p><strong>KESKI-SUOMI<\/strong> on helposti saavutettava, koettava ja ostettava my\u00f6s kansainv\u00e4lisesti ja alueen matkailutulo on kasvanut tasaisesti.<\/p>\n<p><strong>KEST\u00c4V\u00c4STI<\/strong> kasvanut alueellinen vetovoima ja syntyneet palvelusis\u00e4ll\u00f6t tuovat hyvinvointia my\u00f6s paikallisille.<\/p>\n                      <\/div>\n        <\/div>\n\n  \n<\/section>\n\n\n\n<section id=\"block_2a31c39b482acc2687b6c4ee4f453e26\" class=\"relative block-imagetext  bg-white \">\n  <div class=\"flex flex-col md:flex-row-reverse px-4 sm:px-4 md:px-8 lg:px-12 xl:px-32 pt-4 md:pt-6 lg:pt-8 pb-4 md:pb-6 lg:pb-8\">\n    <div class=\"w-full md:w-1\/2 relative z-10  md:block\">\n        \n          <div class=\"w-full md:h-full\">\n                        <figure class=\"flex flex-col m-imageratio m-ratio-6-4 h-full h-auto w-full  rounded bg-center bg-no-repeat bg-cover m-0\"  style=\"background-image: url(https:\/\/visitjyvaskyla.fi\/professionals\/wp-content\/uploads\/sites\/2\/2025\/12\/Tupaswilla-pienempi-sauna_Julia_Kivela-1280x720.jpg)\" >\n                              <img decoding=\"async\" alt=\"Kaksi henkil\u00f6\u00e4 savusaunan edess\u00e4.\" src=\"https:\/\/visitjyvaskyla.fi\/professionals\/wp-content\/uploads\/sites\/2\/2025\/12\/Tupaswilla-pienempi-sauna_Julia_Kivela-1280x720.jpg\" class=\" invisible\">\n                          <\/figure>\n                      <\/div>\n                    <\/div>\n        \n        <div class=\"flex flex-col self-center w-full md:w-1\/2 relative z-10 pt-6 md:pt-0  md:pr-8 lg:pr-12 xl:pr-32   text-black\">\n          <div class=\"content-text text mb-auto\">\n                          <small class=\"block w-full py-2 text-left text-gray-700 md:text-md md:py-4 md:px-0\">\n                <span>Kuva: Julia Kivel\u00e4<\/span>              <\/small>\n                        <h2 class=\"text-h5 md:text-h4 xl:text-h3 text-cyan-500\">Keski-Suomen matkailun manifesti<\/h2>            <p>Me lupaamme, ett\u00e4 Keski-Suomi tarjoaa aitoja el\u00e4myksi\u00e4, jotka rikastuttavat matkailijoiden el\u00e4m\u00e4\u00e4 sek\u00e4 tuovat onnellisuutta ja hyvinvointia paikallisille. Yhdess\u00e4 rakennamme vastuullisen, vetovoimaisen ja helposti saavutettavan matkailualueen, joka ilahduttaa ymp\u00e4ri vuoden.<\/p>\n                      <\/div>\n        <\/div>\n\n  \n<\/section>\n\n\n\n<section id=\"block_6c31d7fef7a612e59d69dfec919c5c54\" class=\"relative block-content  bg-cyan-500 \">\n  <div class=\"relative z-10 px-4 sm:px-4 md:px-8 lg:px-12 xl:px-32 pt-4 md:pt-6 lg:pt-8 pb-4 md:pb-6 lg:pb-8 text-white\">\n    <div class=\"flex flex-col flex-wrap\">\n      <div class=\"text w-full md:w-full max-w-3xl  xl:w-3\/4 relative z-10 mx-auto sm:px-4\">\n        <h2 class=\"text-h4 md:text-h3 xl:text-h2 text-white\">Keski-Suomen matkailun p\u00e4\u00e4tavoitteet 2026-2030<\/h2>        <div class=\"text content-text max-w-3xl mx-autotext content-text text-white link-white\">\n                  <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n  <\/section>\n\n\n<section id=\"block_ff35b2b70752b29dea4dca6cbf1e1f64\" class=\"relative block-cta  text-black pt-4 md:pt-6 lg:pt-8 pb-4 md:pb-6 lg:pb-8 px-4 sm:px-4 md:px-8 lg:px-12 xl:px-32\">\n<div class=\" bg-white rounded\">\n\n  <div class=\"px-6 py-12 mx-auto max-w-7xl sm:py-16 lg:px-8 lg:py-20\">\n      <h2 class=\"text-h5 md:text-h4 xl:text-h3 text-cyan-500\">Strategiset tavoitteet<\/h2>      <div class=\"\">\n                <\/div>\n    <div id=\"block_ff35b2b70752b29dea4dca6cbf1e1f64-numerot\" class=\"mt-10 text-center sm:mx-auto sm:grid grid-cols-1 md:grid-cols-2 sm:gap-8\">\n              <div class=\"flex flex-col mb-12 sm:mb-0\">\n\n          <div class=\"order-2 mt-2 text-lg font-medium leading-6 text-black\">Keski-Suomen matkailutulo vuonna 2030<\/div>\n          <div class=\"order-1 text-3xl lg:text-4xl font-bold tracking-tight leading-tight font-display text-cyan-500\">\n                                                    <span class=\"text-cyan-500 animate-increment block_ff35b2b70752b29dea4dca6cbf1e1f64-number-00\">\n                500              <\/span>\n                        milj.          <\/div>\n        <\/div>\n              <div class=\"flex flex-col mb-12 sm:mb-0\">\n\n          <div class=\"order-2 mt-2 text-lg font-medium leading-6 text-black\">Kansainv\u00e4listen y\u00f6pymisten kasvu viidess\u00e4 vuodessa<\/div>\n          <div class=\"order-1 text-3xl lg:text-4xl font-bold tracking-tight leading-tight font-display text-cyan-500\">\n            +                                        <span class=\"text-cyan-500 animate-increment block_ff35b2b70752b29dea4dca6cbf1e1f64-number-10\">\n                30              <\/span>\n                        %          <\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n<\/section>\n<script type=\"text\/javascript\">\n  <!--\n  let seen_block_ff35b2b70752b29dea4dca6cbf1e1f64 = false;\n  const observerblock_ff35b2b70752b29dea4dca6cbf1e1f64 = new IntersectionObserver(block_ff35b2b70752b29dea4dca6cbf1e1f64_intersects);\n  observerblock_ff35b2b70752b29dea4dca6cbf1e1f64.observe(document.getElementById(\"block_ff35b2b70752b29dea4dca6cbf1e1f64-numerot\"))\n\n  function block_ff35b2b70752b29dea4dca6cbf1e1f64_intersects(payload) {\n    if (!seen_block_ff35b2b70752b29dea4dca6cbf1e1f64 && payload[0].isIntersecting == true) {\n      const parent = document.getElementById(\"block_ff35b2b70752b29dea4dca6cbf1e1f64-numerot\");\n      const arr = [...parent.getElementsByClassName('animate-increment')]\n      arr.forEach(element => animateValue(element, 0, element.innerHTML, 1250) \/* element.classList.add(`${element.classList[0]}-visible`) *\/ )\n      seen_block_ff35b2b70752b29dea4dca6cbf1e1f64 = true;\n    };\n  }\n\n  function isInViewport(element) {\n    const rect = element.getBoundingClientRect();\n    return (\n      rect.top >= 0 &&\n      rect.left >= 0 &&\n      rect.bottom <=\n      (window.innerHeight || document.documentElement.clientHeight) &&\n      rect.right <= (window.innerWidth || document.documentElement.clientWidth)\n    );\n  }\n\n  function animateValue(obj, start, end, duration) {\n    let startTimestamp = null;\n    const step = (timestamp) => {\n      if (!startTimestamp) startTimestamp = timestamp;\n      const progress = Math.min((timestamp - 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