{"id":7433,"date":"2024-03-19T12:33:03","date_gmt":"2024-03-19T10:33:03","guid":{"rendered":"https:\/\/visitjyvaskyla.fi\/professionals\/?page_id=7433"},"modified":"2026-03-30T10:39:31","modified_gmt":"2026-03-30T07:39:31","slug":"kekasa","status":"publish","type":"page","link":"https:\/\/visitjyvaskyla.fi\/professionals\/en\/kekasa\/","title":{"rendered":"Sustainable international accessibility for tourism of Jyv\u00e4skyl\u00e4 Region (KeKaSa)"},"content":{"rendered":"\n\n<!-- Hero swiper -->\n<section id=\"column-block_d3c121b1f4d66f3d5387262dd36e1eab\" class=\"relative block-heromain  pb-4 md:pb-6 lg:pb-8\">\n      \n                              <div class=\"w-full md:h-full group\">\n                  <figure class=\"m-imageratio m-ratio-6-4 imageratio ratio-21-9  h-auto w-full bg-no-repeat bg-center bg-cover m-0\" style=\"background-image: url(https:\/\/visitjyvaskyla.fi\/professionals\/wp-content\/uploads\/sites\/2\/2024\/03\/Kekasa_hero_2100x900.png)\">\n                                                <figcaption class=\"absolute top-0 left-0 right-0 hidden w-full px-4 py-2 mt-auto text-sm text-left text-gray-900 bg-white bg-opacity-75 group-hover:block md:text-base md:py-4\">\n                              <span>Photo: Julia Kivel\u00e4<\/span>                          <\/figcaption>\n                                        <\/figure>\n              <\/div>\n                                \n    \n  <div class=\"px-4 mt-4 sm:px-4 md:px-8 lg:px-12 xl:px-32 sm:mt-0\">\n      <div class=\"bg-cyan-100 text-black rounded relative z-10 w-full mx-auto sm:-mt-8 md:-mt-16 xl:-mt-24\">\n          <div class=\"relative grid gap-4 px-4 py-8 md:p-0 md:grid-cols-12 md:gap-8\">\n                            <div class=\"relative flex flex-col md:p-16 lg:p-20 xl:p-24 pr-0 md:pr-0 lg:pr-0 xl:pr-0 md:col-span-6 \">\n\n                  <h1 class=\"mr-20 md:mr-0 order-2 md:order-1 text-h3 md:text-h2 xl:text-h1 text-cyan-500\">Sustainable international accessibility for tourism of Jyv\u00e4skyl\u00e4 Region (KeKaSa)<\/h1>                                                      \n              <\/div>\n              <div class=\"md:col-span-6 content-text text md:py-16 lg:py-20 xl:py-24 md:pl-0 md:pr-16 lg:pr-20 xl:pr-24 md:border-cyan-500\">\n                  <p>The main goal of the project is to support the sustainable growth of tourism industry and SMEs of Jyv\u00e4skyl\u00e4 Region, at the same time minimising greenhouse gas emissions caused by the tourism growth. It enhances the development of carbon-neutral solutions and operating models and their application in the region and its companies. Digital solutions will be promoted as an integral part of sustainable travel chains.<\/p>\n\n                                <\/div>\n          <\/div>\n      <\/div>\n<\/section>\n\n  <!-- Swiper JS -->\n  <link rel=\"stylesheet\" href=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11.1.1\/swiper-bundle.min.css\" \/>\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11.1.1\/swiper-bundle.min.js\"><\/script>\n\n    <!-- Initialize Swiper -->\n    <script>\n        var swiper = new Swiper('.swiper-container-hero', {\n            loop: true,\n            autoHeight: true, \/\/enable auto height\n                        autoplay: {\n                delay: 5000,\n                disableOnInteraction: true\n            },\n                        pagination: {\n                el: '.swiper-pagination-hero',\n            },\n            navigation: {\n                nextEl: '.swipe-next-hero',\n                prevEl: '.swipe-prev-hero',\n            },\n            on: {\n\n                slideChange: function (el) {\n                    jQuery('.swiper-slide').each(function () {\n                        var youtubePlayer = jQuery(this).find('iframe').get(0);\n                        if (youtubePlayer) {\n                            youtubePlayer.contentWindow.postMessage('{\"event\":\"command\",\"func\":\"pauseVideo\",\"args\":\"\"}', '*');\n                        }\n                    });\n                },\n            },\n        });\n\n    <\/script>\n\n    <!-- Hero main -->\n\n\n\n\n<section id=\"block_b496d5f7f1de069add8927b0f8200abf\" class=\"relative block-content  bg-white \">\n  <div class=\"relative z-10 px-4 sm:px-4 md:px-8 lg:px-12 xl:px-32 pt-4 md:pt-6 lg:pt-8 pb-4 md:pb-6 lg:pb-8 text-black\">\n    <div class=\"flex flex-col flex-wrap\">\n      <div class=\"text w-full md:w-full max-w-3xl  xl:w-3\/4 relative z-10 mx-auto sm:px-4\">\n                <div class=\"text content-text max-w-3xl mx-auto\">\n          <p>The project fosters the international carbon-neutral accessibility of the entire tourism region, both in terms of international arrivals to the region and internal mobility in the region\u2019s nature destinations. The specific aim is to profile Jyv\u00e4skyl\u00e4 Region as an easily accessible destination of sustainable nature and wellness tourism.The goal is also to stand out in the competition as an exemplary responsible tourism destination, whose most significant single act is to make Jyv\u00e4skyl\u00e4 a pilot area among Finland&#8217;s first electronic air connections.Regarding international arrivals, the project will promote sustainable opportunities for airtraffic, intensify cooperation with Tampere and VR, the national railway operator, in building travel chains, and accelerate international tour operator collaboration and marketing. To stimulate carbon-wise movement inside the region, regional cooperation chains and an internal logistics model will be developed and piloted, a tool for calculating the carbon footprint of travel chains launched, the digital-based logistic findability of nature tourist destinations and knowledge-based management of accessibility strengthened, and the visibility and awareness of Jyv\u00e4skyl\u00e4 Region as a sustainable destination promoted together with key partners. The project supports the main goals of the Strategy for the Baltic Sea Region, EUSBSR, related to connecting the region and increasing well-being by investing in the development of lowcarbon travel chains and strengthening the competitiveness of the tourism industry.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7453 size-full\" src=\"https:\/\/visitjyvaskyla.fi\/professionals\/wp-content\/uploads\/sites\/2\/2024\/03\/MicrosoftTeams-image-1.png\" alt=\"\" width=\"500\" height=\"80\" \/><\/p>\n<p>Contact details,<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ms. Johanna Maasola<\/strong><br \/>\nProject Manager, Sustainable accessibility for tourism of Jyv\u00e4skyl\u00e4 Region<br \/>\nVisit Jyv\u00e4skyl\u00e4 Region<\/p>\n<p>+358 50\u202f448 2954<br \/>\njohanna.maasola (at) jyvaskyla.fi<\/p>\n<p><strong>Ms. Anni Peltonen<\/strong><br \/>\nProject Coordinator, Sustainable accessibility for tourism of Jyv\u00e4skyl\u00e4 Region<br \/>\nVisit Jyv\u00e4skyl\u00e4 Region<\/p>\n<p>+358 406512217<br \/>\nanni.peltonen (at) jyvaskyla.fi<\/p>\n<p>&nbsp;<\/p>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n  <\/section>\n\n\n\n\n<section id=\"block_0082d8ddddf82c77683415e009db4c90\" class=\"relative block-content  bg-white \">\n  <div class=\"relative z-10 px-4 sm:px-4 md:px-8 lg:px-12 xl:px-32 pt-4 md:pt-6 lg:pt-8 pb-4 md:pb-6 lg:pb-8 text-black\">\n    <div class=\"flex flex-col flex-wrap\">\n      <div class=\"text w-full md:w-full max-w-3xl  xl:w-3\/4 relative z-10 mx-auto sm:px-4\">\n        <h2 class=\"text-h5 md:text-h4 xl:text-h3 text-cyan-500\">Press releases<\/h2>        <div class=\"text content-text max-w-3xl mx-auto\">\n          <p>13.6.2024 <a href=\"https:\/\/visitjyvaskyla.fi\/professionals\/en\/guaranteed-departures-to-national-parks-expanding-to-jyvaskyla-region-in-summer-2025\/\">Guaranteed Departures to National Parks Expanding to Jyv\u00e4skyl\u00e4 Region in summer 2025 <\/a><\/p>\n<p>10.1.2025 <a href=\"https:\/\/visitjyvaskyla.fi\/professionals\/en\/outdoor-express-buses-operates-to-the-national-parks-of-jyvaskyla-region\/\">Outdoor Express buses will operate to the National Parks of the Jyv\u00e4skyl\u00e4 Region in summer 2025<\/a><\/p>\n<p>12.1.2026 <a href=\"https:\/\/visitjyvaskyla.fi\/professionals\/en\/outdoor-express-buses-expands-service-for-summer-2026\/\">Outdoor Express buses expands service for summer 2026 \u2013 easy access to Jyv\u00e4skyl\u00e4 Region\u2019s National Parks and new travel packages<\/a><\/p>\n<p>30.3.2026 <a href=\"https:\/\/visitjyvaskyla.fi\/professionals\/en\/the-saunabus-operates-to-the-sauna-village\/\">The SaunaBus operates to the Sauna Village in J\u00e4ms\u00e4 During Sauna Region Week<\/a><\/p>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n  <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":59,"featured_media":7372,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"4660,7164,5430,4757,848,6447","_relevanssi_noindex_reason":"","footnotes":""},"class_list":["post-7433","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainable international accessibility for tourism of Jyv\u00e4skyl\u00e4 Region (KeKaSa) - Visit Jyv\u00e4skyl\u00e4 Region \/ Ammattilaisille<\/title>\n<meta name=\"description\" content=\"Sustainable international accessibility for tourism of Jyv\u00e4skyl\u00e4 Region and Lakeland Finland. 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