{"id":7524,"date":"2024-04-10T14:57:21","date_gmt":"2024-04-10T11:57:21","guid":{"rendered":"https:\/\/visitjyvaskyla.fi\/professionals\/?page_id=7524"},"modified":"2025-12-05T07:57:04","modified_gmt":"2025-12-05T05:57:04","slug":"hankkeet","status":"publish","type":"page","link":"https:\/\/visitjyvaskyla.fi\/professionals\/hankkeet\/","title":{"rendered":"Visit Jyv\u00e4skyl\u00e4 Regionin hankkeet"},"content":{"rendered":"\n\n<!-- Hero swiper -->\n<section id=\"column-block_b92f32bacef599eb4fd88a2aa4459ffd\" class=\"relative block-heromain  pb-4 md:pb-6 lg:pb-8\">\n      \n                              <div class=\"w-full md:h-full group\">\n                  <figure class=\"m-imageratio m-ratio-6-4 imageratio ratio-21-9  h-auto w-full bg-no-repeat bg-center bg-cover m-0\" style=\"background-image: url(https:\/\/visitjyvaskyla.fi\/professionals\/wp-content\/uploads\/sites\/2\/2020\/11\/hero_haikankarki_kuvaaja_julia_kivela.png)\">\n                                                <figcaption class=\"absolute top-0 left-0 right-0 hidden w-full px-4 py-2 mt-auto text-sm text-left text-gray-900 bg-white bg-opacity-75 group-hover:block md:text-base md:py-4\">\n                              <span>Kuva: Julia Kivel\u00e4<\/span>                          <\/figcaption>\n                                        <\/figure>\n              <\/div>\n                                \n    \n  <div class=\"px-4 mt-4 sm:px-4 md:px-8 lg:px-12 xl:px-32 sm:mt-0\">\n      <div class=\"bg-cyan-100 text-black rounded relative z-10 w-full mx-auto sm:-mt-8 md:-mt-16 xl:-mt-24\">\n          <div class=\"relative grid gap-4 px-4 py-8 md:p-0 md:grid-cols-12 md:gap-8\">\n                            <div class=\"relative flex flex-col md:p-16 lg:p-20 xl:p-24 pr-0 md:pr-0 lg:pr-0 xl:pr-0 md:col-span-6 \">\n\n                  <h1 class=\"mr-20 md:mr-0 order-2 md:order-1 text-h3 md:text-h2 xl:text-h1 text-cyan-500\">Visit Jyv\u00e4skyl\u00e4 Regionin hankkeet<\/h1>                                                      \n              <\/div>\n              <div class=\"md:col-span-6 content-text text md:py-16 lg:py-20 xl:py-24 md:pl-0 md:pr-16 lg:pr-20 xl:pr-24 md:border-cyan-500\">\n                  <p>Yksi Visit Jyv\u00e4skyl\u00e4 Regionin p\u00e4\u00e4teht\u00e4vist\u00e4 on matkailun kehitt\u00e4minen, strategianmukaiset hankkeet ja hankeyhteisty\u00f6. T\u00e4lt\u00e4 sivulta l\u00f6yd\u00e4t kootusti Visit Jyv\u00e4skyl\u00e4 Regionin k\u00e4ynniss\u00e4 olevat ja menneet hankkeet, sek\u00e4 niiden materiaalit.<\/p>\n\n                                <\/div>\n          <\/div>\n      <\/div>\n<\/section>\n\n  <!-- Swiper JS -->\n  <link rel=\"stylesheet\" href=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11.1.1\/swiper-bundle.min.css\" \/>\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11.1.1\/swiper-bundle.min.js\"><\/script>\n\n    <!-- Initialize Swiper -->\n    <script>\n        var swiper = new Swiper('.swiper-container-hero', {\n            loop: true,\n            autoHeight: true, \/\/enable auto height\n                        autoplay: {\n                delay: 5000,\n                disableOnInteraction: true\n            },\n                        pagination: {\n                el: '.swiper-pagination-hero',\n            },\n            navigation: {\n                nextEl: '.swipe-next-hero',\n                prevEl: '.swipe-prev-hero',\n            },\n            on: {\n\n                slideChange: function (el) {\n                    jQuery('.swiper-slide').each(function () {\n                        var youtubePlayer = jQuery(this).find('iframe').get(0);\n                        if (youtubePlayer) {\n                            youtubePlayer.contentWindow.postMessage('{\"event\":\"command\",\"func\":\"pauseVideo\",\"args\":\"\"}', '*');\n                        }\n                    });\n                },\n            },\n        });\n\n    <\/script>\n\n    <!-- Hero main -->\n\n\n\n\n<section id=\"block_801fdcad2f94a3e4974f139f3d129586\" class=\"relative block-content  bg-white \">\n  <div class=\"relative z-10 px-4 sm:px-4 md:px-8 lg:px-12 xl:px-32 pt-4 md:pt-6 lg:pt-8 pb-4 md:pb-6 lg:pb-8 text-black\">\n    <div class=\"flex flex-col flex-wrap\">\n      <div class=\"text w-full md:w-full max-w-3xl  xl:w-3\/4 relative z-10 mx-auto sm:px-4\">\n                <div class=\"text content-text max-w-3xl mx-auto\">\n          <p>Keski-Suomen matkailustrategian toteutumisen kannalta yksi keskeisi\u00e4 DMO:lle m\u00e4\u00e4riteltyj\u00e4 teht\u00e4vi\u00e4 on matkailualueen kehitt\u00e4minen, erityisesti strategian p\u00e4\u00e4painopisteit\u00e4 ja -tavoitteita koskevilla alueilla. Kehitt\u00e4mistoimet voivat kohdentua esimerkiksi kansainv\u00e4liseen matkailuun, alueen vastuullisuuteen, fyysiseen tai digitaaliseen saavutettavuuteen, alueen infran kehitt\u00e4miseen, markkinointiin tai laadulliseen kehitt\u00e4miseen matkailuyritysten palveluiden tai tuotteiden osalta. DMO voi olla hankkeistamassa kehitysty\u00f6t\u00e4 (hankkeen<br \/>\nhallinnointi), vet\u00e4m\u00e4ss\u00e4 yhteisty\u00f6projektia, osallistumassa asiantuntijana tai osatoteuttajana muiden toimijoiden kehitt\u00e4mishankkeissa tai tukemassa uusia alueellisia projekteja. Alueorganisaationa DMO:n teht\u00e4v\u00e4n\u00e4 on antaa tarvittaessa ja pyydett\u00e4ess\u00e4 virallisia lausuntoja alueen matkailua koskevissa kysymyksiss\u00e4. K\u00e4ynniss\u00e4 olevalla <a href=\"https:\/\/visitjyvaskyla.fi\/professionals\/matkailutoimijalle\/keski-suomen-matkailustrategia\/\">strategiakaudella 2021-2025<\/a> DMO hallinnoi muutamia\u00a0keskeisi\u00e4 matkailuhankkeita, joista l\u00f6yd\u00e4t lis\u00e4tietoja t\u00e4lt\u00e4 sivulta.<\/p>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n  <\/section>\n\n\n\n\n<section id=\"block_04fe7d7c1a6e5a823e4d4c9f0414eca7\" class=\"relative block-imagetext  bg-white \">\n  <div class=\"flex flex-col md:flex-row px-4 sm:px-4 md:px-8 lg:px-12 xl:px-32 pt-4 md:pt-6 lg:pt-8 pb-4 md:pb-6 lg:pb-8\">\n    <div class=\"w-full md:w-1\/2 relative z-10  md:block\">\n        \n          <div class=\"w-full md:h-full\">\n                        <figure class=\"flex flex-col m-imageratio m-ratio-6-4 h-full h-auto w-full  rounded bg-center bg-no-repeat bg-cover m-0\"  style=\"background-image: url(https:\/\/visitjyvaskyla.fi\/professionals\/wp-content\/uploads\/sites\/2\/2024\/03\/Kekasa_hero_2100x900-1280x720.png)\" >\n                              <img decoding=\"async\" alt=\"Kaksi henkil\u00f6\u00e4 seisoo j\u00e4rven rannalla.\" src=\"https:\/\/visitjyvaskyla.fi\/professionals\/wp-content\/uploads\/sites\/2\/2024\/03\/Kekasa_hero_2100x900-1280x720.png\" class=\" invisible\">\n                          <\/figure>\n                      <\/div>\n                    <\/div>\n        \n        <div class=\"flex flex-col self-center w-full md:w-1\/2 relative z-10 pt-6 md:pt-0  md:pl-8 lg:pl-16 xl:pl-20  text-black\">\n          <div class=\"content-text text my-auto\">\n                          <small class=\"block w-full py-2 text-left text-gray-700 md:text-md md:py-4 md:px-0\">\n                <span>Kuva: Julia Kivel\u00e4<\/span>              <\/small>\n                        <h2 class=\"text-h5 md:text-h4 xl:text-h3 text-cyan-500\">K\u00e4ynniss\u00e4 olevat hankkeet<\/h2>            <p>KeKaSa-hankkeen p\u00e4\u00e4tavoitteena on tukea Keski-Suomen matkailuelinkeinon ja pk-yritysten kest\u00e4v\u00e4\u00e4 kasvua ja samalla minimoida kasvavasta matkailusta aiheutuvia kasvihuonekaasup\u00e4\u00e4st\u00f6j\u00e4. Hanke tukee hiilineutraalien ratkaisujen ja toimintamallien kehitt\u00e4mist\u00e4 alueella ja niiden soveltamista yrityksiss\u00e4. Digitaaliset ratkaisut ovat olennainen osa hanketta.<\/p>\n                                        <nav class=\"flex flex-col flex-wrap mt-6 md:flex-row\">\n                                                                        <a class=\"btn border-cyan-500 bg-cyan-500 text-white hover:border-cyan-700 hover:bg-cyan-700 focus:bg-cyan-900\" href=\"https:\/\/visitjyvaskyla.fi\/professionals\/kekasa\/?theme=cyan\" target=\"_self\">Kest\u00e4v\u00e4\u00e4 kansainv\u00e4list\u00e4 saavutettavuutta Keski-Suomen matkailuun (KeKaSa)<\/a>\n                                                                  <\/nav>\n                      <\/div>\n        <\/div>\n\n  \n<\/section>\n\n\n\n<section id=\"block_5d1e860e2938637709c29af917185ed6\" class=\"relative block-imagetext  bg-white \">\n  <div class=\"flex flex-col md:flex-row-reverse px-4 sm:px-4 md:px-8 lg:px-12 xl:px-32 pt-4 md:pt-6 lg:pt-8 pb-4 md:pb-6 lg:pb-8\">\n    <div class=\"w-full md:w-1\/2 relative z-10  md:block\">\n        \n          <div class=\"w-full md:h-full\">\n                        <figure class=\"flex flex-col m-imageratio m-ratio-6-4 h-full h-auto w-full  rounded bg-center bg-no-repeat bg-cover m-0\"  style=\"background-image: url(https:\/\/visitjyvaskyla.fi\/professionals\/wp-content\/uploads\/sites\/2\/2020\/12\/lakes_kuvaaja_julia_kivela-min-1280x720.jpg)\" >\n                              <img decoding=\"async\" alt=\"Henkil\u00f6 k\u00e4velee laiturilla\" src=\"https:\/\/visitjyvaskyla.fi\/professionals\/wp-content\/uploads\/sites\/2\/2020\/12\/lakes_kuvaaja_julia_kivela-min-1280x720.jpg\" class=\" invisible\">\n                          <\/figure>\n                      <\/div>\n                    <\/div>\n        \n        <div class=\"flex flex-col self-center w-full md:w-1\/2 relative z-10 pt-6 md:pt-0  md:pr-8 lg:pr-12 xl:pr-32   text-black\">\n          <div class=\"content-text text my-auto\">\n                          <small class=\"block w-full py-2 text-left text-gray-700 md:text-md md:py-4 md:px-0\">\n                <span>Kuva: Julia Kivel\u00e4<\/span>              <\/small>\n                        <h2 class=\"text-h5 md:text-h4 xl:text-h3 text-cyan-500\">Menneet hankkeet<\/h2>            <p>Tutustu Visit Jyv\u00e4skyl\u00e4 Regionin menneisiin hankkeisiin alla olevien linkkien kautta. L\u00f6yd\u00e4t linkkien takaa my\u00f6s hankkeiden aikana tuotettuja materiaaleja ja tiedotteita.<\/p>\n                                        <nav class=\"flex flex-col flex-wrap mt-6 md:flex-row\">\n                                                                        <a class=\"btn border-cyan-500 bg-cyan-500 text-white hover:border-cyan-700 hover:bg-cyan-700 focus:bg-cyan-900\" href=\"https:\/\/visitjyvaskyla.fi\/professionals\/hiekkateiden-hurmaa\/\" target=\"_blank\">Hiekkateiden hurmaa -hanke<\/a>\n                                                                                                            <a class=\"btn border-cyan-500 bg-cyan-500 text-white hover:border-cyan-700 hover:bg-cyan-700 focus:bg-cyan-900\" href=\"https:\/\/visitjyvaskyla.fi\/professionals\/matkailutoimijalle\/lakeland-jyvaskylaregion-hanke\/\" target=\"_blank\">Lakeland \u2013 Jyv\u00e4skyl\u00e4 Region -hanke<\/a>\n                                                                                                            <a class=\"btn border-cyan-500 bg-cyan-500 text-white hover:border-cyan-700 hover:bg-cyan-700 focus:bg-cyan-900\" href=\"https:\/\/visitjyvaskyla.fi\/professionals\/matkailun-vastuullisuus-nakyvaksi\/hanke-esittely\/\" target=\"_blank\">MaVaN-hanke<\/a>\n                                                                  <\/nav>\n                      <\/div>\n        <\/div>\n\n  \n<\/section>\n\n\n\n  <section id=\"block_0cba0405cb50a7e0c882383c43f72173\" class=\"relative block-liftcircle bg-cyan-100  text-black pt-4 md:pt-6 lg:pt-8 pb-4 md:pb-6 lg:pb-8\">\n        <div class=\"px-4 sm:px-4 md:px-8 lg:px-12 xl:px-32 mb-12\">\n      <h2 class=\"text-center text-h5 md:text-h4 xl:text-h3 text-cyan-500\">Sinua saattaisi kiinnostaa my\u00f6s<\/h2>\n    <\/div>\n                                                                                \n        <div class=\"flex flex-wrap gap-y-4 md:gap-y-8 justify-center px-4 sm:px-4 md:px-8 lg:px-12 xl:px-32\">\n                                <div class=\"relative z-10 flex flex-col w-full sm:w-1\/2 lg:w-1\/4 p-2 md:p-4 group\">\n      <figure class=\"w-4\/5 mx-auto mb-4 overflow-hidden rounded-full md:w-full shrink-0\">\n      <div class=\"m-imageratio m-ratio-1-1 imageratio ratio-1-1\">\n        <img decoding=\"async\" alt=\"Henkil\u00f6 katsoo auringonlaskua.\" src=\"https:\/\/visitjyvaskyla.fi\/professionals\/wp-content\/uploads\/sites\/2\/2021\/01\/1600_kanavuori_photo_jukka_paakkinen-min-480x320.png\" class=\"object-cover w-full h-full rounded-full\">\n      <\/div>\n    <\/figure>\n    <div class=\"relative w-full text-center group\">\n        <h3 class=\"group-hover:underline group-focus:underline hyphenate text-h6 md:text-h5 xl:text-h4 leading-tight text-cyan-500\">Keski-Suomen matkailustrategia 2021-2025<\/h3>    <div class=\"block\"><p>Tutustu Keski-Suomen matkailustrategiaan vuosille 2021-2025.<\/p>\n<\/div>\n        <nav class=\"flex flex-wrap justify-center mt-6\">\n                                <a class=\"grouplink btn border-cyan-500 bg-cyan-500 text-white hover:border-cyan-700 hover:bg-cyan-700 focus:bg-cyan-900\" href=\"https:\/\/visitjyvaskyla.fi\/professionals\/matkailutoimijalle\/keski-suomen-matkailustrategia\/\" target=\"_self\">Keski-Suomen matkailustrategia 2021-2025<\/a>\n                          <\/nav>\n    <\/div>\n<\/div>\n                                      <div class=\"relative z-10 flex flex-col w-full sm:w-1\/2 lg:w-1\/4 p-2 md:p-4 group\">\n      <figure class=\"w-4\/5 mx-auto mb-4 overflow-hidden rounded-full md:w-full shrink-0\">\n      <div class=\"m-imageratio m-ratio-1-1 imageratio ratio-1-1\">\n        <img decoding=\"async\" alt=\"Henkil\u00f6 hypp\u00e4\u00e4 Jyv\u00e4sj\u00e4rven j\u00e4\u00e4ll\u00e4 talvella\" src=\"https:\/\/visitjyvaskyla.fi\/professionals\/wp-content\/uploads\/sites\/2\/2020\/12\/jump_jyvasjarvi_kuvaaja_ingmar_wein-min-480x320.jpg\" class=\"object-cover w-full h-full rounded-full\">\n      <\/div>\n    <\/figure>\n    <div class=\"relative w-full text-center group\">\n        <h3 class=\"group-hover:underline group-focus:underline hyphenate text-h6 md:text-h5 xl:text-h4 leading-tight text-cyan-500\">Yhteisty\u00f6mahdollisuudet ja markkinointitoimenpiteet<\/h3>    <div class=\"block\"><p>Visit Jyv\u00e4skyl\u00e4 Regionin markkinointiyhteisty\u00f6mahdollisuudet on tarkoitettu Keski-Suomen alueella toimiville matkailu- ja tapahtumatoimijoille.<\/p>\n<\/div>\n        <nav class=\"flex flex-wrap justify-center mt-6\">\n                                <a class=\"grouplink btn border-cyan-500 bg-cyan-500 text-white hover:border-cyan-700 hover:bg-cyan-700 focus:bg-cyan-900\" href=\"https:\/\/visitjyvaskyla.fi\/professionals\/matkailutoimijalle\/yhteistyomahdollisuudet-markkinointitoimenpiteet\/\" target=\"_self\">Tutustu yhteisty\u00f6h\u00f6n<\/a>\n                          <\/nav>\n    <\/div>\n<\/div>\n                                      <div class=\"relative z-10 flex flex-col w-full sm:w-1\/2 lg:w-1\/4 p-2 md:p-4 group\">\n      <figure class=\"w-4\/5 mx-auto mb-4 overflow-hidden rounded-full md:w-full shrink-0\">\n      <div class=\"m-imageratio m-ratio-1-1 imageratio ratio-1-1\">\n        <img decoding=\"async\" alt=\"Henkil\u00f6 lukee esitett\u00e4 S\u00e4yn\u00e4tsalon kunnantalossa\" src=\"https:\/\/visitjyvaskyla.fi\/professionals\/wp-content\/uploads\/sites\/2\/2020\/11\/saynatsalon_kunnantalo_alvar_aalto_kuvaaja_tero_takalo-eskola-480x320.png\" class=\"object-cover w-full h-full rounded-full\">\n      <\/div>\n    <\/figure>\n    <div class=\"relative w-full text-center group\">\n        <h3 class=\"group-hover:underline group-focus:underline hyphenate text-h6 md:text-h5 xl:text-h4 leading-tight text-cyan-500\">Tiedotteet<\/h3>    <div class=\"block\"><p>Tutustu Visit Jyv\u00e4skyl\u00e4 Regionin ajankohtaisiin tiedotteisiin.<\/p>\n<\/div>\n        <nav class=\"flex flex-wrap justify-center mt-6\">\n                                <a class=\"grouplink btn border-cyan-500 bg-cyan-500 text-white hover:border-cyan-700 hover:bg-cyan-700 focus:bg-cyan-900\" href=\"https:\/\/visitjyvaskyla.fi\/professionals\/medialle\/mediatiedotteet\/\" target=\"_self\">Mediatiedotteet<\/a>\n                          <\/nav>\n    <\/div>\n<\/div>\n                                      <div class=\"relative z-10 flex flex-col w-full sm:w-1\/2 lg:w-1\/4 p-2 md:p-4 group\">\n      <figure class=\"w-4\/5 mx-auto mb-4 overflow-hidden rounded-full md:w-full shrink-0\">\n      <div class=\"m-imageratio m-ratio-1-1 imageratio ratio-1-1\">\n        <img decoding=\"async\" alt=\"\" src=\"https:\/\/visitjyvaskyla.fi\/professionals\/wp-content\/uploads\/sites\/2\/2023\/08\/VISIT_JKL-21_Kuva_Muokattu-min-480x320.jpg\" class=\"object-cover w-full h-full rounded-full\">\n      <\/div>\n    <\/figure>\n    <div class=\"relative w-full text-center group\">\n        <h3 class=\"group-hover:underline group-focus:underline hyphenate text-h6 md:text-h5 xl:text-h4 leading-tight text-cyan-500\">Yhteystiedot<\/h3>    <div class=\"block\"><p>J\u00e4ik\u00f6 jotakin mielen p\u00e4\u00e4lle? Ota yhteytt\u00e4 Visit Jyv\u00e4skyl\u00e4 Regioniin.<\/p>\n<\/div>\n        <nav class=\"flex flex-wrap justify-center mt-6\">\n                                <a class=\"grouplink btn border-cyan-500 bg-cyan-500 text-white hover:border-cyan-700 hover:bg-cyan-700 focus:bg-cyan-900\" href=\"https:\/\/visitjyvaskyla.fi\/professionals\/matkailutoimijalle\/yhteystiedot\/\" target=\"_self\">Yhteystiedot<\/a>\n                          <\/nav>\n    <\/div>\n<\/div>\n                                      <\/div>\n          <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":7371,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"4757,9081,3978,5430,9076,6016","_relevanssi_noindex_reason":"","footnotes":""},"class_list":["post-7524","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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