{"id":8455,"date":"2025-01-14T14:03:57","date_gmt":"2025-01-14T12:03:57","guid":{"rendered":"https:\/\/visitjyvaskyla.fi\/professionals\/?p=8455"},"modified":"2025-05-14T08:16:27","modified_gmt":"2025-05-14T05:16:27","slug":"tiedote-matkamessut-2025-en","status":"publish","type":"post","link":"https:\/\/visitjyvaskyla.fi\/professionals\/en\/tiedote-matkamessut-2025-en\/","title":{"rendered":"The Jyv\u00e4skyl\u00e4 Region and \u201dEurope’s coolest city\u201d Jyv\u00e4skyl\u00e4 present at Matka Travel Fair"},"content":{"rendered":"\n\n
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Visit Jyv\u00e4skyl\u00e4 Region will participate in the Travel Fair to be held at the Helsinki Expo and Convention Centre from 16-19 January 2025, together with nine tourism professionals from the Jyv\u00e4skyl\u00e4 Region. In the joint stand (6k2) shared with Visit Lahti, P\u00e4ij\u00e4nne-Risteilyt Hilden, Himos-J\u00e4ms\u00e4, Rhea Ship Lines Oy, HimosLomat, Revontuli Resort, Varjola, Juurikkasaari, Alvar Aalto Route and Break Sokos Hotel Himos will participate from Jyv\u00e4skyl\u00e4 Region.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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– One could say that the travel year officially starts with the Travel Fair in Helsinki. In addition to good consumer contacts, we expect to gain new useful media and tour operator contacts during the fair days,” says Susanne Rasmus<\/strong>, Tourism Director of Visit Jyv\u00e4skyl\u00e4 Region.<\/p>\n

– The more opportunities we get to promote the area as a travel destination, the more interest there is in Lakeland, Jyv\u00e4skyl\u00e4 Region, and Jyv\u00e4skyl\u00e4. The Sunday Times<\/strong> naming Jyv\u00e4skyl\u00e4 as ‘Europe’s coolest city’ was a great example of a positive snowball effect. It is certainly the result of many factors, but the content and themes highlighted in the article were directly from the landing pages of our summer campaign aimed at the UK last year (*). The significant increase in website traffic from the UK also indicates growing interest,” Rasmus rejoices.<\/p>\n

Visit Jyv\u00e4skyl\u00e4 Region will participate in the fair not only during the professional and consumer days but also in the Matka Workshop Day event, where the area is marketed to tour operators. This is the largest travel industry sales and purchase event in Northern Europe. Additionally, before the fair, international tour operators have been exploring the tourism offerings of Jyv\u00e4skyl\u00e4 Region as part of the fair’s pre-tour. Media and influencers will be met especially on the professional day.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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New offerings for 2025 on display: bus services to national parks and a new hotel in Himos <\/h2>
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A new service to be presented at the fair is Outdoor Express, which will be launched in the Jyv\u00e4skyl\u00e4 Region next summer. The service will transport tourists and locals from Jyv\u00e4skyl\u00e4 to Leivonm\u00e4ki, Etel\u00e4-Konnevesi and Pyh\u00e4-H\u00e4kki National Parks by direct bus service. Outdoor Express tickets will go on sale during the Travel Fair on Matkahuolto’s website. The Visit Jyv\u00e4skyl\u00e4 Region booth will provide a pre-code for the tickets.<\/p>\n

Another newcomer for the year 2025 that will be presented at the exhibition stand is break Sokos Hotel Himos, which will open in J\u00e4ms\u00e4 Himos at the end of the year.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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Greetings from the tourism professionals participating in the stand<\/h2>
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In Himos-J\u00e4ms\u00e4<\/strong>, there are activities for travelers all year round. Himos offers the best and award-winning slopes in Southern Finland, charming huskies and moose, and cottages for every need. In the summer, the golf greens, Finland’s only Sauna Village, and a festival lineup ranging from schlager to 90s hits. The outdoor swimming pool’s sports park, the Wanha Witonen canoeing route, the accessible nature destination Synninlukko, and rural tourism destinations offer experiences for everyone.<\/em><\/p>\n

At HimosLomat<\/strong>, cottage vacations are enjoyed year-round; now we are enjoying the best of winter, even though the summer of events, golf, and cottage life is already approaching. The Willi L\u00e4nsi entertainment center, experienced through the seasons, complemented HimosLomat’s services with a variety of activities. HimosLomat, which has received the Sustainable Travel Finland label, responds to customer wishes by offering easily accessible, responsible experiences. Find the best offers of the year at Himos!<\/em><\/p>\n

The Alvar Aalto Route<\/strong> is a cultural route of the Council of Europe that connects the unique sites designed by the world-renowned architect Alvar Aalto. Travel packages and programs, as well as tips for Aalto tourism, guide visitors to experience fascinating architectural and design heritage, beautiful nature, and local specialties. Welcome to the Alvar Aalto Route in Finland and across Europe. https:\/\/visit.alvaraalto.fi<\/a><\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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(*)\u00a0https:\/\/visitjyvaskyla.fi\/en\/why-jyvaskyla-region\/<\/a><\/p>\n

For more information<\/strong><\/p>\n

Susanne Rasmus, Tourism Director, Visit Jyv\u00e4skyl\u00e4 Region
\nsusanne.rasmus@jyvaskyla.fi<\/span><\/span><\/a>
\np. +358400 885\u202f786<\/p>\n

P\u00e4ivi Heikkala, Destination Specialist, Visit Jyv\u00e4skyl\u00e4 Region
\npaivi.heikkala@jyvaskyla.fi<\/span><\/span><\/a>
\np. +35840\u202f749 7969<\/p>\n

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