{"id":9076,"date":"2025-02-20T09:44:07","date_gmt":"2025-02-20T07:44:07","guid":{"rendered":"https:\/\/visitjyvaskyla.fi\/professionals\/?p=9076"},"modified":"2025-02-26T08:37:08","modified_gmt":"2025-02-26T06:37:08","slug":"tiedote-sustainable-travel-finland-merkki","status":"publish","type":"post","link":"https:\/\/visitjyvaskyla.fi\/professionals\/tiedote-sustainable-travel-finland-merkki\/","title":{"rendered":"Visit Jyv\u00e4skyl\u00e4 Regionin edustama matkailualue on saanut Sustainable Travel Finland -vastuullisuusmerkin\u00a0"},"content":{"rendered":"\n\n
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Visit Jyv\u00e4skyl\u00e4 <\/span>Region<\/span>in<\/span>*<\/span> edustama<\/span> matkailualue<\/span> on<\/span> saanut ensimm\u00e4isten <\/span>maakuntien ja <\/span>matkailu<\/span>alueiden joukossa Visit Finlandin my\u00f6nt\u00e4m\u00e4n kest\u00e4v\u00e4n matkailun <\/span>Sustainable<\/span> Travel Finland (STF) -merkin<\/span>, mik\u00e4 oikeuttaa<\/span> viestim\u00e4\u00e4n alueesta <\/span>kest\u00e4v\u00e4n\u00e4 matkailualueena<\/span> (<\/span>sustainable<\/span> destination<\/span>)<\/span>. Merkin saamisen edellytyksen\u00e4 on, ett\u00e4 matkailualue on profiloitunut kest\u00e4v\u00e4n\u00e4 matkailukohteena<\/span>,<\/span> ja sitoutunut kest\u00e4v\u00e4n matkailun kehitt\u00e4miseen. Lis\u00e4ksi matkailualueen kansainv\u00e4list\u00e4 liiketoimintaa tekevist\u00e4 matkailuyrityksist\u00e4 yli puolella pit\u00e4\u00e4 olla STF-merkki ja sertifioitu toiminta.<\/span> Visit Finlandin STF-tiimi<\/span>\u00a0kommentoi merkin luovutuksen yhteydess\u00e4 <\/span>seuraavasti: <\/span>\u201d<\/span>Yli kuntarajojen ulottuva yhteisty\u00f6nne on arvostettavaa ja osoittaa hakemuksessa rajatun al<\/span>ueen yht<\/span>eist\u00e4 tahtotilaa kehitt\u00e4\u00e4 matkailua kest\u00e4v\u00e4sti. Visit Jyv\u00e4skyl\u00e4<\/span> Regioni<\/span>n<\/span> verkkosivuilla nousee raikkaalla tavalla esille paikallisuus, ja huomioitte my\u00f6s siell\u00e4 hienosti matkailijoiden moninaisuutta.<\/span>\u201d<\/span> <\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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Keski-Suomessa<\/span> kaikkiaan<\/span> 53 % <\/span><\/span>a<\/span><\/span>lueen kansainv\u00e4list\u00e4 matkailua harjoittavista yrityksist\u00e4 ovat l\u00e4p\u00e4isseet Visit Finlandin laatiman vastuullisuusohjelman<\/span> Visit Jyv\u00e4skyl\u00e4 <\/span>Regionin<\/span> koordinoinnissa<\/span>. <\/span>Keski-Suomen matkailustrategian<\/span> visiona onkin olla \u201desimerkillisen vastuullinen ja kansainv\u00e4lisesti menestyv\u00e4 J\u00e4rvi-Suomen luonto-, el\u00e4mys- ja kulttuuri-matkailualue, joka tunnetaan hyv\u00e4st\u00e4 saavutettavuudesta ja aktiivisesta yhteisty\u00f6st\u00e4\u00e4n.\u201d T\u00e4m\u00e4n <\/span>ajatuksen mukaisesti <\/span>tavoitteena on saada vuoden 2025 loppuun menness\u00e4 yh\u00e4 enemm\u00e4n yrityksi\u00e4 STF-merkkej\u00e4 ja yrityksi\u00e4 STF-polulle.<\/span><\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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“Olemme eritt\u00e4in ylpeit\u00e4 alueen matkailuyritysten <\/span>pitk\u00e4\u00e4n jatkuneesta<\/span> vastuullisuusty\u00f6st\u00e4<\/span>,<\/span> ja haluamme <\/span>jatkaa kest\u00e4v\u00e4n matkailun kehitt\u00e4mist\u00e4 koko Visit Jyv\u00e4skyl\u00e4 <\/span>R<\/span>egionin<\/span> matkailualueella.<\/span> T\u00e4t\u00e4 vastuullisuusty\u00f6t\u00e4 ei tehd\u00e4 alueellamme pelk\u00e4st\u00e4\u00e4n yritystasolla vaan my\u00f6s <\/span>yhteisty\u00f6ss\u00e4 mukana olevien kuntien kanssa”<\/span>,<\/span> kertoo <\/span>Visit Jyv\u00e4skyl\u00e4<\/span> R<\/span>e<\/span>gionin<\/span> m<\/span>atkailu<\/span>johtaja<\/span> <\/span>Susanne <\/span>Rasmus<\/span><\/span><\/strong>.<\/span><\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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“Saimme <\/span>muutama viikko<\/span> sitten my\u00f6s <\/span>kunnian vastaanottaa <\/span>Matka 2025 -messuilla <\/span>We<\/span> Speak<\/span> Gay – <\/span>T<\/span>railblazers<\/span> Award<\/span>s<\/span> –<\/span>destinaatio<\/span>palkinnon<\/span> pioneerity\u00f6st\u00e4<\/span> sateenkaari-<\/span>inklusivisuuden<\/span> ja sateenkaarima<\/span>t<\/span>kailun <\/span>\u201c<\/span>tienraivaajaty\u00f6st\u00e4\u201d ja <\/span>edist\u00e4mis<\/span>est\u00e4 Suomessa”<\/span>, <\/span><\/span>jatkaa <\/span><\/span>Rasmus.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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T<\/span>austalla on pitk\u00e4j\u00e4nteinen ja vuosia kest\u00e4nyt kehitysty\u00f6. <\/span>Jyv\u00e4skyl\u00e4n seutu valittiin <\/span>jo vuonna <\/span>2019 yhdeksi <\/span>Sustainable<\/span> Finland -pilottiohjelman<\/span> matkailualueeksi, <\/span>ja <\/span>siit\u00e4 saakka <\/span>Visit Jyv\u00e4skyl\u00e4 <\/span>Region<\/span> on <\/span>tehnyt <\/span>systemaat<\/span>tista kehitysty\u00f6t\u00e4 <\/span>yhdess\u00e4 alueen matkailuyritysten kanssa alueen kest\u00e4v\u00e4n matkailun edist\u00e4miseksi<\/span> sen <\/span>kaikilla osa-alueilla<\/span>. <\/span>Visit Jyv\u00e4skyl\u00e4 <\/span>Regionin<\/span> STF-merkin saaneissa <\/span>kohteissa <\/span>on mukana my\u00f6s Leivonm\u00e4en kansallispuisto ja useita alueen kulttuurikohteita, kuten esimerkiksi Alvar Aalto <\/span>kohteena tunnettu <\/span>S\u00e4yn\u00e4tsalon kunnantalo.<\/span> T\u00e4m\u00e4 vastuullisuusty\u00f6 on nyt tunnustettu ja palkittu Visit Finlandin my\u00f6nt\u00e4m\u00e4ll\u00e4 <\/span>Sustainable<\/span> Travel Finland -vastuullisuusmerkill\u00e4.<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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“Tulemme jatkamaan<\/span> aktiivista <\/span>ymp\u00e4rist\u00f6- ja <\/span>vastuullisuusty\u00f6t\u00e4 esimerkiksi kehitt\u00e4m\u00e4ll\u00e4 <\/span>alueemme matkake<\/span>tjuja<\/span> kest\u00e4v\u00e4ll\u00e4 tavalla<\/span>. <\/span>T\u00e4n\u00e4 kes\u00e4n\u00e4 avautuu pilottikokeilu, jossa <\/span>Outdoor<\/span> Express<\/span> -bussi<\/span> liikenn\u00f6i kolmeen kansallispuistoon ja niiden l\u00e4heisyydess\u00e4 oleviin matkailuyrityksiin”<\/span>,<\/span> kertoo <\/span>Kest\u00e4v\u00e4\u00e4 <\/span>Kansainv\u00e4list\u00e4 Saavutettavuutta Keski-Suomeen (<\/span>K<\/span>eKaSa<\/span>)<\/span> -hankkeen projektip\u00e4\u00e4llikk\u00f6 <\/span><\/span>Johanna Maasola<\/span><\/span><\/strong>.<\/span><\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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Viikonloppuisin kes\u00e4kaudella liikenn\u00f6iv\u00e4 <\/span>O<\/span>utdoor<\/span> Express tarjoaa nopean yhteyden Jyv\u00e4skyl\u00e4n <\/span>keskustasta Pyh\u00e4-H\u00e4kin, Etel\u00e4-Konneveden ja Leivonm\u00e4en kansallispuistoihin. <\/span>O<\/span>utdoor<\/span> Express <\/span>kuljetus<\/span>palvelu on tarkoitettu niin paikallisille kuin matkailijoille; tavoitteena on tarjota helppo mahdollisuus retkeilyyn kaikille.<\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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“Kest\u00e4vyytt\u00e4 edistet\u00e4\u00e4n <\/span>jatkossa <\/span>my\u00f6s kansainv\u00e4lisiss\u00e4 yhteyksiss\u00e4. <\/span>Osallistumme <\/span>Brysseliss\u00e4<\/span> maaliskuussa 2025<\/span> j\u00e4rjestett\u00e4v\u00e4\u00e4n <\/span>S<\/span>ustainable<\/span> EU <\/span>T<\/span>ourism<\/span> Project – <\/span>T<\/span>winning<\/span> o<\/span>pportunity<\/span> for EU <\/span>D<\/span>MO<\/span>\u00b4<\/span>s<\/span> workshoppiin, jossa p\u00e4\u00e4semme vaihtamaan ajatuksia vastuullisuudesta <\/span>EU alueella toimivien DMO organisaatioiden kanssa”<\/span>,<\/span> lis\u00e4\u00e4<\/span> erityisasiantuntija <\/span><\/span>P\u00e4ivi Heikkala<\/span><\/span><\/strong>.<\/span><\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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* <\/span>Visit Jyv\u00e4skyl\u00e4 <\/span>Region<\/span> on Keski-Suomen virallinen <\/span>matkailun alueorganisaatio<\/span> eli <\/span>DMO <\/span>(=<\/span>Destination<\/span> Management Organization<\/span>)<\/span>, joka edustaa Keski-Suomen matkailualuetta. Matkailualueeseen kuuluu <\/span>uudella sopimuskaudella <\/span>2025-2027<\/span> yhteens\u00e4 13 kuntaa<\/span> Keski-Suomesta<\/span>: <\/span>Jyv\u00e4skyl\u00e4, J\u00e4ms\u00e4, Keuruu, <\/span>Laukaa, <\/span>Muurame, Hankasalmi, Toivakka,<\/span> Joutsa,<\/span> Uurainen, Konnevesi, Pet\u00e4j\u00e4vesi,<\/span> Saarij\u00e4rvi ja<\/span> \u00c4\u00e4nekoski<\/span>.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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Lis\u00e4tietoja:<\/span><\/b><\/p>\n

Susanne Rasmus<\/span>
\nmatkailujohtaja, Visit Jyv\u00e4skyl\u00e4 Region<\/span>
\np. +358 0400 885\u202f786<\/span>
\nsusanne.rasmus@jyvaskyla.fi<\/span><\/a>
\nhttps:\/\/visitjyvaskyla.fi\/vastuullisuus\/<\/span><\/a>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n\n \n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":65,"featured_media":6984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"842,5444,8455,8437,8207,6192","_relevanssi_noindex_reason":"","footnotes":""},"categories":[105],"tags":[103,51946,51272],"class_list":["post-9076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiedote","tag-tiedote","tag-vastuullisuus","tag-visitjyvaskylaregion"],"acf":[],"yoast_head":"\nVisit Jyv\u00e4skyl\u00e4 Regionin edustama matkailualue on saanut Sustainable Travel Finland -vastuullisuusmerkin\u00a0 - 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