{"id":9081,"date":"2025-02-20T09:54:06","date_gmt":"2025-02-20T07:54:06","guid":{"rendered":"https:\/\/visitjyvaskyla.fi\/professionals\/?p=9081"},"modified":"2025-02-20T09:54:09","modified_gmt":"2025-02-20T07:54:09","slug":"visit-jyvaskyla-region-stf-label-press-release","status":"publish","type":"post","link":"https:\/\/visitjyvaskyla.fi\/professionals\/en\/visit-jyvaskyla-region-stf-label-press-release\/","title":{"rendered":"Visit Jyv\u00e4skyl\u00e4 Region has received the Sustainable Travel Finland label"},"content":{"rendered":"\n\n
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*<\/span>Visit Jyv\u00e4skyl\u00e4 Region is among the first regions and tourism areas to receive the Sustainable Travel Finland (STF) label awarded by Visit Finland. To receive the label, the tourism area must be recognized as a sustainable travel destination and committed to developing sustainable tourism. Additionally, more than half of the tourism businesses engaged in international business within the area must have the STF label and certified operations.<\/span> \u201c<\/span>Your cross-municipality cooperation <\/span>demonstrates<\/span> a shared will to develop sustainable tourism within the designated area in your application. The Visit Jyv\u00e4skyl\u00e4 Region website refreshingly highlights localism and acknowledges the diversity of travelers.” commented the Visit Finland STF team on the Visit Jyv\u00e4skyl\u00e4 Region’s received label.<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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In <\/span>Visit Jyv\u00e4skyl\u00e4 Region 53% of the companies engaged in international tourism have passed the sustainability program developed by Visit Finland. The vision of Visit Jyv\u00e4skyl\u00e4 Region is to be <\/span>\u201c<\/span>an exemplary sustainable and internationally successful nature, experience, and cultural tourism area in the Lake Finland region, known for its good accessibility and active cooperation.<\/span>\u201d<\/span> Consequently, the strategic goal is to have more companies obtain STF labels and join the STF path by the end of 2025.<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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We are <\/span>very proud<\/span> of the long-standing sustainability work of the region’s tourism <\/span>companies<\/span>, and we want to continue developing sustainable tourism throughout the Visit Jyv\u00e4skyl\u00e4 Region tourism area. This sustainability work is not only done at the business level but also in cooperation with the participating municipalities, says <\/span><\/span>Susanne <\/span>Rasmus<\/span><\/span><\/strong>, the tourism director of Visit Jyv\u00e4skyl\u00e4 Region.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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“A few weeks ago,<\/span> Visit Jyv\u00e4skyl\u00e4 Region was <\/span>granted<\/span> the <\/span>We Speak Gay – Trailblazers Awards<\/span> for <\/span>destination <\/span>pioneer work in promoting L<\/span>G<\/span>BTQ<\/span>+ inclusivity and LGTBQ+ tourism in Finland”, <\/span>R<\/span>asm<\/span>us<\/span> continues<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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Behind this achievement lies a long-term and years-long development effort. The Jyv\u00e4skyl\u00e4 region was already chosen in 2019 as one of the tourism areas for the Sustainable Finland pilot program, and since then, Visit Jyv\u00e4skyl\u00e4 Region has been working systematically with local tourism businesses to promote sustainable tourism in all its aspects. The destinations with the Visit Jyv\u00e4skyl\u00e4 Region STF label include <\/span>Leivonm\u00e4ki<\/span> National Park and several cultural sites in the area, such as the <\/span>S\u00e4yn\u00e4tsalo<\/span> Town Hall, known as an Alvar Aalto site. This responsibility work has now been recognized and awarded with the Sustainable Travel Finland label granted by Visit Finland.<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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“We continue active environmental and sustainability work, for example, by developing the travel chains in our area. This summer, a pilot project will be launched where the Outdoor Express bus will <\/span>operate<\/span> to three national parks and the tourism businesses near them”,<\/span> says <\/span><\/span>Johanna Maasola<\/span><\/span><\/strong>, project manager of the <\/span>The Sustainable International Accessibility for Tourism in Jyv\u00e4skyl\u00e4 Region (<\/span>K<\/span>eKaSa<\/span>)<\/span> project<\/span>.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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The Outdoor Express, <\/span>operating<\/span> on weekends during the summer season, offers a quick connection from Jyv\u00e4skyl\u00e4 city center to <\/span>Pyh\u00e4-H\u00e4kki<\/span>, Southern <\/span>Konnevesi<\/span>, and <\/span>Leivonm\u00e4ki<\/span> National Parks. The Outdoor Express transport service is intended for both locals and tourists; the goal is to <\/span>provide an easy opportunity for everyone<\/span> to go hiking.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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We are also <\/span>participating<\/span> in Sustainable EU Tourism Project – Twinning opportunity for EU DMO\u00b4s workshop in Brussels March 2025<\/span>. It is <\/span>a great opportunity<\/span> to exc<\/span>h<\/span>ange ideas about sustainability with other DMO<\/span>\u00b4s in Europe.<\/span> continues <\/span>Destination Specialist<\/span> P\u00e4ivi <\/span><\/strong><\/span>Heikkala<\/span><\/span><\/strong>.<\/span><\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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*<\/span>Visit Jyv\u00e4skyl\u00e4 Region is the official DMO (Destination Management Organization) of Central Finland, <\/span>representing<\/span> the tourism area of Central Finland. By 2025, the tourism area will include a total of 13 municipalities in Central Finland<\/span> (Jyv\u00e4skyl\u00e4, J\u00e4ms\u00e4, <\/span>Keuruu<\/span>, <\/span>Laukaa<\/span>, <\/span>Muurame<\/span>, <\/span>Hankasalmi<\/span>, <\/span>Toivakka<\/span>, Joutsa, <\/span>Uurainen<\/span>, <\/span>Konnevesi<\/span>, Pet\u00e4j\u00e4vesi, Saarij\u00e4rvi and\u00a0<\/span>\u00c4\u00e4nekoski<\/span>)<\/span>. <\/span><\/span>\u00a0\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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Additional information:<\/strong><\/p>\n

Susanne Rasmus<\/span>
\nTourism Director<\/span>
\nTel. +358 0400 885\u202f786<\/span>
\nsusanne.rasmus@jyvaskyla.fi<\/span><\/a>
\nThe development of sustainable tourism in the Jyv\u00e4skyl\u00e4 Region \u2013 Visit Jyv\u00e4skyl\u00e4 Region<\/span><\/a>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n\n \n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":65,"featured_media":6985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"842,6192,5444,8455,8437,9076","_relevanssi_noindex_reason":"","footnotes":""},"categories":[101,51322],"tags":[99,51948],"class_list":["post-9081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","category-tiedote","tag-pressrelease","tag-sustainability"],"acf":[],"yoast_head":"\nVisit Jyv\u00e4skyl\u00e4 Region has received the Sustainable Travel Finland label - 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